Not sure which file to send someone? Unzip it and open READ ME FIRST.txt — it's a plain-English table telling you which folder to open for a printer, a document, a profile picture, and so on.
What's inside
Vector masters — SVG, PDF and EPS. Scales from a business card to a shopfront sign with no loss of quality.
PNG for screen — transparent background, four sizes, for documents, slides and email.
PNG for print — 300 dpi, sized in millimetres.
Social & profile — square profile pictures and cover banners, already padded.
Favicon & app icons — for your web developer.
Email signature — small, wide versions for the bottom of an email.
Business cards — print-ready, with a notes file for the printer.
Five colour versions of each
Full colour — the normal one, for cream, white or any pale background.
Reversed and white — for charcoal backgrounds and photographs.
Charcoal and black — single-colour, for stamps, engraving or newspaper.
The brand sheet
Colours, fonts and how to use it
Two pages covering the palette (with print and Pantone values), the fonts, how much space to leave around the logo, and how small it can safely go.